Pinterest Analytics: How to Track Performance and Grow Faster

Why Pinterest Analytics Matters

You can't improve what you don't measure. Pinterest Analytics gives you deep insights into how your content performs, who your audience is, and which strategies are working. Using this data, you can double down on what works and stop wasting time on what doesn't.

Key Metrics to Track

• Impressions: How many times your pins were shown in feeds and search results
• Saves: How many times users saved your pins to their boards (strongest engagement signal)
• Pin clicks: Close-up views of your pin
• Outbound clicks: Actual clicks to your website — this is the metric that matters most for traffic
• Engagement rate: Saves + clicks divided by impressions

Understanding Your Audience

Pinterest Analytics shows you demographic information about your audience, including their interests, age ranges, gender distribution, and location. Use this data to create content that resonates with your actual audience, not who you think they are.

Analyzing Individual Pin Performance

Click on individual pins to see their detailed performance. Look for patterns: which images, headlines, and topics get the most engagement? What do your top-performing pins have in common?

Using Analytics to Improve Your Strategy

1. Identify your top 10 pins each month by outbound clicks
2. Create more content on those topics
3. Design new pin variations for underperforming blog posts
4. Adjust your pinning schedule based on when your audience is most active
5. Remove or refresh pins that have zero engagement after 30 days

Monthly Analytics Review Checklist

Schedule a monthly analytics review. Check overall impressions trend (up or down?), compare this month's outbound clicks to last month, review your top-performing pins and boards, identify any seasonal trends, and plan next month's content based on what's working.