Pinterest for E-commerce: How to Sell Products with Pinterest Pins

Why E-commerce Sellers Need Pinterest

Pinterest is unique among social platforms because users actively come to discover and buy products. 85% of weekly Pinners have bought something based on pins they've seen. With features like Product Pins, shopping catalogs, and visual search, Pinterest is a goldmine for e-commerce sellers.

Setting Up Pinterest for Your Online Store

For Shopify Sellers

Install the official Pinterest Shopify app to sync your product catalog automatically. This creates Product Pins with real-time pricing and availability. Enable the Pinterest Tag for conversion tracking.

For Etsy Sellers

While Etsy doesn't have a direct Pinterest integration, you can still leverage Pinterest effectively. Create pins for each product listing, use your Etsy listing URL as the pin destination, and focus on lifestyle photography that shows your products in use.

Product Pin Best Practices

• Use high-quality lifestyle photos (products in context, not just white backgrounds)
• Include pricing in the pin description or let Rich Pins handle it
• Highlight unique selling propositions in pin titles
• Create seasonal boards for holiday shopping, back-to-school, etc.
• Use video pins for product demonstrations

Creating a Pinterest Sales Funnel

Don't just pin products — create content that attracts potential customers at every stage:

1. Awareness: Inspiration and idea pins related to your niche
2. Interest: How-to guides and tutorials featuring your products
3. Decision: Product comparison pins, customer testimonials
4. Action: Direct product pins with clear calls to action

Measuring E-commerce Pinterest ROI

Track your Pinterest-attributed revenue using the Pinterest Tag and analytics. Calculate your cost per click, cost per conversion, and return on ad spend. Even with organic pinning, track how much Pinterest traffic converts compared to other sources.