How to Set Up Pinterest Rich Pins for Your Blog in 2026

What Are Rich Pins?

Rich Pins are a type of organic pin that automatically sync metadata from your website to your pins. They provide extra information directly on the pin itself, such as article headlines, descriptions, author information, and pricing for products.

Types of Rich Pins

• Article Pins: Show headline, description, and author — best for bloggers
• Product Pins: Display real-time pricing and availability — best for e-commerce
• Recipe Pins: Show ingredients, cooking time, and serving sizes — best for food bloggers

Why Rich Pins Boost Your Traffic

Rich Pins provide additional context that increases trust and click-through rates. Studies show that Rich Pins get 20-40% more engagement than standard pins. They also update automatically when you change content on your website, keeping your pins current.

Setting Up Rich Pins: Step-by-Step

Step 1: Add Open Graph Metadata

If you're using WordPress, install Yoast SEO or RankMath — they add the required Open Graph tags automatically. For custom websites built with Next.js or other frameworks, add the appropriate meta tags to your page headers.

Step 2: Validate Your Pins

Go to Pinterest's Rich Pin Validator (developers.pinterest.com/tools/url-debugger) and enter any URL from your website. If your metadata is set up correctly, you'll see a preview of how your Rich Pin will look.

Step 3: Apply for Rich Pins

Click "Apply" on the validation page. Pinterest will review your application and typically approve it within 24-48 hours. Once approved, all pins from your domain will automatically be Rich Pins.

Optimizing Your Metadata for Rich Pins

Make sure your Open Graph title and description are optimized for Pinterest — not just Google. Use benefit-driven titles and include relevant keywords. Your og:image should be high-quality and vertically oriented if possible.

Troubleshooting Common Issues

If your Rich Pins aren't working, check that your Open Graph tags are properly formed, your website is accessible to Pinterest's crawler (check robots.txt), and you've waited at least 48 hours after applying.