Pinterest Video Pins: How to Create Engaging Video Content That Converts

The Rise of Video on Pinterest

Video consumption on Pinterest has grown dramatically, with video pins generating 6x more engagement than static pins. Pinterest's algorithm actively promotes video content, giving you more reach and visibility.

Types of Video Pins That Work

• Tutorial/How-to videos: Step-by-step instructions (most popular format)
• Before and after: Transformation videos showing results
• Product demonstrations: Showing products in action
• Quick tip videos: 15-30 second tips on a specific topic
• Behind-the-scenes: Show your process or workspace

Video Pin Specifications

Optimal video pin specs for 2026:

• Aspect ratio: 2:3 (vertical) or 1:1 (square) — vertical preferred
• Duration: 15-60 seconds optimal (max 15 minutes)
• File size: Up to 2GB
• Format: MP4, MOV
• Caption: Always add text — 85% of users watch without sound

Creating Video Pins on a Budget

You don't need expensive equipment. Use your smartphone, free editing tools like CapCut or Canva, and focus on value over production quality. The best-performing videos are often simple, direct, and informative.

Optimizing Video Pins for Search

Just like static pins, video pins need keyword optimization. Use keywords in your video title, description, and board name. Add a compelling cover image — this is what users see before the video plays, so it needs to be as eye-catching as a standard pin.

Combining Video and Static Pins

Don't replace static pins with video — use both. For each blog post, create static pins for direct traffic and a video pin for engagement and reach. The video builds awareness, and the static pins convert that awareness into website visits.